Highly-Anticipated Free Agent Reveals and Hard-Hitting Championship Matches Drive Record-Setting Engagement for IMPACT Across Digital Platforms
21, 2020) –
IMPACT Wrestling was firing on all cylinders Saturday night as
became the company’s biggest live event in years, as demonstrated
by social media metrics released. The pay-per-view event on July 18
dominated social media conversations, with #Slammiversary
consistently trending No. 1 in the United States on Twitter.
the conversation and engagement across digital platforms were the
long-awaited reveals of free agent wrestling superstars joining the
IMPACT Wrestling roster: popular tag teams The Good Brothers (Doc
and the Motor City Machine Guns (Alex
former World Champions EC3
the self-proclaimed “hottest free agent on the market” Heath.
Many of the in-show appearances also garnered individual Twitter
trending topics in the U.S.
every IMPACT title on the line, Slammiversary
three new champions crowned in matches that instantly became
match-of-the-year contenders: Eddie
winning the main event battle for the vacant IMPACT World
Championship, newcomer Deonna
capture the Knockouts Championship and Chris
the X-Division Championship with his victory over Willie
Wrestling captured the world’s attention on Saturday night,” said
IMPACT Wrestling Executive Vice President Scott D’Amore.
“Slammiversary 2020 was the result of two-and-a-half years of hard
work by our incredible team and talented roster, along with new
additions who have decided to bet on IMPACT.”
engagement for Slammiversary2020
saw a 172 percent increase in single-day total likes compared the
previous record (Hard
To Kill 2020),
as video posts about EY’s
return and Heath’s
debut grew into IMPACT’s top two most-liked posts ever.
the month leading up to Slammiversary
Channel saw its total views rise by 26.5 percent and total watch
time grow by 32 percent. The channel, which already ranks as the No.
2 most-subscribed wrestling account on the platform, added over 100
thousand new subscribers, marking a 20% rise in monthly subscriber
Wrestling showcases hard-hitting, high-flying action every week in
the U.S. with IMPACT! on AXS TV and Twitch, premiering the two-hour
flagship series Tuesdays at 8 p.m. ET/5 p.m. PT. During the
IMPACT announced the date for its next live event Bound
For Glory 2020,
set for Saturday, Oct. 24 on pay-per-view.
across the globe can watch IMPACT Wrestling content on a variety of
platforms and devices including the IMPACT Plus SVOD service and
digital channel for $7.99 a month; on the promotion’s
highlight-packed YouTube Channel; and on twitch.tv. IMPACT Wrestling
is broadcast globally in over 120 countries.
Wrestling is one of the world’s most significant wrestling
entertainment properties, creating more than 200 hours of original
content annually across television and other digital platforms.
IMPACT Wrestling specializes in creating premium content, events,
products, merchandise, and music, as well as the management and
promotion of professional wrestlers. Its highly successful flagship,
is broadcast globally, including AXS TV and Twitch in the United
States, Fight Network and GameTV in Canada, Sony Ten 2 and DSport in
India, 5STAR and Fight Network in the United Kingdom, e.tv in Africa,
MVStv in Mexico and TAPDMV in the Philippines. IMPACT Wrestling is a
subsidiary of Anthem Sports & Entertainment Inc.